The event is an annual competition for creative courses students and professionals all over India. Being a CSR oriented, this event focuses on nurturing creative knowledge outside classrooms. It is signature social event initiated by Manthan Art School in 2013 to encourage social causes and solutions awareness. The entrants have to choose a social issue and send entry as a poster or short film. The entries are judged by eminent professionals in the advertising industry. Prizes and trophy are awarded to winner entries along with the exhibition event at Mumbai and Pune. The response of the event is overwhelming and is emerged as a unique completion.